[ the VitaMan story ]
It was back in 1999 when VitaMan's two Co-Founders met by coincidence in the lift of the apartment block where they both lived, unaware they actually lived directly opposite each other. Glenn Kiddell, Naturopath and Clare Matthews, Skin Care Expert became good friends which eventually led to them deciding to start a business together making natural Men's Shaving, Skin and Hair Care products, this at a time when there was no Male Market to speak of. The brand VitaMan, meaning Healthy Man, was decided upon and truly became a pioneer of the Men's Grooming and Spa Industry, finally launching in Sydney in Nov 1999 after 2 years full time on R&D.
It was agreed to make the brand all Australian made and was the first Australian Company to source and introduce new unknown and unique Native Plant/Herb and Fruit extracts into Skin & Hair products. These had previously only been used within the food industry as herbs and spices. The chosen extracts all had a history of use by Australia's Indigenous people dating as far back as 30,000 years.
The uniqueness of VitaMan made it perfect for export, which was the early business directional decision taken, also taking into account that there was basically no existing market in Australia at that time for a high quality, natural Men's Brand, hence Europe became the first major Export market. Within 2 years, VitaMan was consistently either No. 1 or 2 in Men's Sales in world's most famous Department Store "Galleries Lafayette" in Paris. Global expansion took place over the next 3 years, where VitaMan is now used and sold in over 500 Hotels/Resorts/Spas and 100 high-end Department Stores in 30 countries.
Voted in 2005 as "Best Male Grooming Brand" at the Beauty Challenger Awards, Paris, VitaMan was then chosen to supply the US Academy Awards VIP Gift Bags, followed by later being chosen by Cosmetic 'Bible' Magazine ICN, Paris, in their "Top 6 Niche Brands" to look out for
Offering 35 effective Retail products and 20 Professional Spa Treatment products, which includes their world famous Male -specific MyoFacial Release Massage technique, VitaMan offers men of all ages truly effective and natural results for all male specific Shaving, Skin and Hair problems, as well as their newly launched Sports Skin Repair Range. VitaMan is a leader, not a follower and continues to regularly introduce new, innovative and effective products formulated just for men!